Fallen Prosciutto
The flavor is on the floor
Meme Marketing
What's a Meme and how does it help Market?
Memes are relatable and most importantly sharable. Memes can be about anything, ideas, behavior, or current events. Incorporating your brands beliefs or products with a trending meme is a great way to bring awareness to your company. After all 70% of shoppers look to instagram or tiktok before they make their next purchase.
Claw Money x
420 Mamii
Using pop culture references to promote a product drop is a great marketing tool. The Claw Money x 420 Mamii trays dropped while Euphoria's Season 2 finale was buzzing all over social media. 420 Mamii tray’s share some of the same aesthetics as HBO’s hit TV show. Glitter, Partying, disco balls, and moody “lighting” which also aligns with Claw Money’s brand. Using Euphoria’s popularity and the internet's love of quizzes made this promotional content a real hit. All the trays were sold out in a week.
Holidays with
House of Correia
Sunglasses are every girl's favorite accessory. Do we need another pair? Probably not. Do we need another pair? Of course we do. Holidays are the perfect time to treat yo’self to the gift you truly desire. Creating memes to send to friends and family, giving them the hint of what you really want. After all there is no gift like a pair of handcrafted, upcycled wearable pair of art to add to your sunnies collection.
Smooth Brain Campaign
During the Holiday Season of 2021, smooth brain memes were in. The holidays can be hectic, making everyone's brain "a little smoother." Advertising not only the Mystery boxes but Claw as your personal shopper to help ease the “I don’t know what to get” blues. Playing off of Holiday cluelessness and a popular meme helped make these mystery boxes a huge seller.
Claw Money x
Creative Bath Design
Creating a campaign that would capture Claw's fans attention was fun. How should a graffiti writer with a mostly male audience promote their relaxing bath bomb drop? Reminding people that even the most profound badasses love their bathtime. With references to Scarface and Winona Ryder breaking bad news to her mom (re: shoplifting Winona circa 2001) this campaign helped these bath bombs fly off the shelves.