The Art of Merchandising Food

What is the first step of indulging in a

well-plated delectable meal at a restaurant?

A photo for social media, of course. With

photo-centric platforms like Instagram

dominating content creation and sharing,

properly showcasing popular plates is a must.

Why is Instagram is most effective for restaurants? It is all about visuals. People tend to scroll images when looking for restaurants rather than read articles or menus.

When Millennials and Gen Z are looking up places

to eat, there's a 99% chance they will look to

social media to finalize their decision.

Make prospective customers start salivating from afar by using strategic photography and copyright to showcase your establishment's finest dishes, whether they are in for a new menu items or your restaurant's classics.

Showcasing your menu in Instagram stories, or story highlights is a perfect way to show customers what is available.

Skipping the time consuming search of clicking through links to find your online menu.

Appetizing food photography

much like a selfie, is all

about the angles.